Who owns your practice management system
Two groups own most of the veterinary software market, and both also sell diagnostics or distribution to the same practices. Worth understanding before you sign a five-year contract.
The short version
Consolidation is not automatically bad for practices. It is, however, something almost nobody checks before signing, and it is the single easiest thing to check.
When practices evaluate software they compare features, pricing and support. Ownership almost never comes up. It is worth ten minutes, because it quietly shapes the three things that matter most over a five-year contract: what gets built, what your system is allowed to connect to, and what happens when you want to leave.
The shape of the market
Veterinary practice software has consolidated substantially. Two groups now account for the large majority of the cloud market: one analysis puts IDEXX and Covetrus at roughly 79% of cloud-based practice management market share between them.1
| System | Owner | Deployment |
|---|---|---|
| Cornerstone | IDEXX | On-premise |
| ezyVet | IDEXX | Cloud |
| Neo | IDEXX | Cloud |
| Animana | IDEXX | Cloud |
| AVImark | Covetrus | On-premise |
| ImproMed | Covetrus | On-premise |
| eVetPractice | Covetrus | Cloud |
| Pulse | Covetrus | Cloud |
| Provet Cloud | Nordhealth | Cloud |
| Vetspire, Instinct, Shepherd, Digitail, Vetport, Woovet | Independent of the two largest groups | Cloud |
Note what IDEXX and Covetrus do besides software. Both sell diagnostics, equipment or distribution to the same practices. That is not a criticism, it is their business model, and for many practices the resulting integration is a genuine benefit. It does mean the company holding your clinical records is also a supplier you negotiate with.
What ownership actually changes
Roadmap priorities
Every software company builds what serves its strategy. Where the parent also sells analysers or pharmacy, integration with those lines will reasonably sit high on the roadmap. Integration with a competing supplier will reasonably sit lower. Neither is misconduct; it is ordinary commercial prioritisation. It matters to you only if the thing you need happens to sit on the lower half of that list.
Which integrations exist
This is the most practical consequence. If you use a lab or pharmacy that competes with your software vendor's parent, check that integration specifically, in writing, and ask what its support commitment is. Practices are more often caught out here than anywhere else.
Terms at renewal
Ownership changes hands, and terms are commonly revisited at renewal after an acquisition. This is normal across all software, not specific to this category. The protection is the same everywhere: know your renewal date, know your notice period, and know your exit before you need it.
What happens to your data
The important question is not whether a vendor would misuse your records. Reputable vendors do not, and contracts and regulation both address it. The question is far more mundane: can you get your data out, in a usable form, without depending on the vendor's goodwill? That is a contractual and technical question you can settle before signing, and most practices never ask it.
The case for staying with a large group
An honest look at this has to include the upside, because it is real.
- Deep integration with equipment you already own. If your practice runs a lab from the same group, the integration is usually tighter than anything a third party can offer.
- Stability. Large groups do not disappear. Smaller vendors occasionally do, and a vendor failure is a worse day than a bad roadmap.
- Support scale. Bigger organisations can staff support and compliance in ways a small team cannot.
- Familiarity. Staff arrive already trained on the most widely deployed systems, which is worth real money.
The case for an independent vendor
- No competing commercial interest in which lab, pharmacy or supplier you use.
- Integration decisions are made on merit rather than on whether the counterparty competes with a sibling business line.
- Smaller vendors are usually more responsive to individual practices, simply because each one matters more.
- Negotiating leverage stays separate. Your software relationship and your supply relationship are not the same conversation.
The trade-off is the mirror image of the list above: less equipment integration, a smaller support organisation, and more diligence needed on the vendor's stability.
Five questions worth asking any vendor
- Who owns you, and has that changed in the last three years?
- Does your parent company sell anything else to my practice? If so, which of my current suppliers do you integrate with, and which do you not?
- If I leave, what exactly do I get? Ask for the export format in writing. "You can export your data" is not an answer.
- What are the renewal terms, and what notice do I need to give?
- Who decides the roadmap, and how do practice requests reach it?
Any vendor worth signing with will answer all five without hesitation. The answers matter less than the willingness, which tells you most of what you need to know.
The point
Consolidation is not a scandal and it is not a reason to rule anyone out. Plenty of practices are well served by systems owned by large groups, and would be worse off elsewhere. But ownership is a real variable, it is public information, and it takes ten minutes to check. Going into a five-year commitment without knowing who is on the other side of it is the avoidable part.
1 Market share figure from the cloud veterinary software analysis published in the National Library of Medicine. Ownership details are from vendor and corporate public statements and were checked when this was written. Tell us if anything here is out of date.
Systems covered here
- Cornerstone
- ezyVet
- AVImark
- ImproMed
- Pulse
- Neo
- Provet Cloud
- Vetport
- Woovet
About the author
Jan PieterseEditor
Jan edits The Best Vet Software, and reviews everything published here before it goes out.